BetAmerica is a sportsbook, casino, and horse racing platform offering a world-class, full-spectrum betting experience available at retail locations, online, and from our mobile app
Stemming from the infamous Churchill Downs, Bet America engaged Vegas Kings to assist with updating their brand and take their website and landing pages to a new and exciting level.
With a new Sign up bonus, the task was to elevate and create a new style of creative direction for the continuous usage of Bet America brand re-launch.
Focusing on high quality, close up imagery of various sports and products we needed to evoke a striking and professional look and feel.
Brand Guides are vital to ensure a brands vision is delivered correctly and creating well-structured and informative brand guides is one of Vegas Kings many strengths.
We were able to bring the entire vision of the Bet America re-brand together into one concise but elaborate document that was well thought out and executed in a layout that the brand is now proud to share with those that require it.
When requiring different designers and agencies to use your brand for marketing, presentations etc., how the brand is showcased is of the utmost importance to ensure continuity in all the brand usage.